Are you new to relationship management or considering making the leap? Have you wondered how all the pieces come together to help your organization reach its fundraising goals? As you’ve likely suspected, a lot happens across teams to support fundraising, and we’re offering a look at the inner workings of relationship management through our Fundamentals Course. In this course, you’ll build your skills in portfolio composition, data management, and cultivating your influence to be a trusted partner for your fundraisers.
In a move toward transparency, the CDC co-chairs are highlighting Apra’s recent management shift. They’re using this transition as a natural moment to "look under the hood" and ensure they are meeting member needs in a fast-changing industry. To help, please complete their 7-question survey by March 15 to help shape future content.
Established in 1998, the Apra Margaret Fuhry Award is given to an Apra member committed to the prospect development (PD) profession, based on leadership, mentorship, and volunteerism. The 2025 recipient was Eresha De Silva, head of donor operations on World Vision Australia’s private funding team.
What follows is an email conversation between fellow Fuhry awardee Jeff Walker (2004) and De Silva. Learn how she entered the profession, what keeps her inspired, her advice for those new to the PD community, and more